Data science mastercalss: Customer experience with R
About this Event
Overview
During this Data Science Masterclass, you will explore and perform data analysis with R on real-world customer data. You will then cover the fundamentals of regression and implement regression models, exploring use cases of how you can use R modeling for customer understanding for retention and acquisition.
By the end of the masterclass, you will have covered the following:
1. Customer Data Analysis with R.
2. Exploring Data for Superior Customer Experience.
3. Supervised Learning approaches & Modeling with Customer Experience Data.
4. Customer Data Ethics.
About Ataraa Masterclasses
We host masterclasses which are comprehensive training courses designed to give you insight into what data science and machine learning can do for your competitive advantage.
About the Data Science Expert
Kamande Wambui is currently the Head of Data Science at Ajua (formerly Msurvey), the Integrated Customer Experience Platform. In this role, he leads a team that provides data support for various products and develops new Data products to drive customer and consumer understanding through advanced analytics and machine learning. These products leverage on integration of structured but high velocity engagement data from consumers and other data to provide an integrated view of the customer, inside and outside the business, creating deep analytics and feeding into retention and acquisition strategies. He is also a Data Science curriculum consultant with Moringa School.
Kamande previously worked at Nielsen as a Data Science Associate for East Africa. He supported the Commercial team to deliver Quality Retail Data to clients and delivered technical consultancy on Data Science related retail audit queries across FMCG categories. He was also part of the Data Science Global Emerging Leaders program. He holds a Masters’ degree in Statistics and a Masters’ degree in Computational Intelligence from The University of Nairobi. He has published papers on understanding the Consumption and viewing habits of the Kenyan consumer by using various algorithms and locally available data in peer reviewed journals and presented at various conferences in Africa. He is also NPS certified and facilitates NPS masterclasses in Africa.
Who are we targeting?
These Masterclasses are designed for professionals with an interest in getting hands-on experience with the respective data science techniques and tools.
Requirements
– We will send you a pre-requisite course on R Programming Basics prior to the masterclass.
– You will be required to bring your own laptop.